Sassy Glass Studio :: All Things Sassy: marketing

Monday, March 24, 2014

Social Media Marketing | Sharing the Love!

Last week I had the opportunity to speak to other artists and creatives about Social Media Marketing on behalf of the Art & Culture Alliance of Knoxville. I was thrilled to see so many creative business people come out during the middle of the day to learn how they could use social media to grow their businesses. It made me so happy! So did this quote below from the son of one of the attendees.

"You've inspired folks! Even J who is 11 said "I know about FB, twitter, tumbler, and sharing the love, but it was good!" For an 11 year old to say that, it really was a good session! "

Teaching. Speaking. These are two things I would never have thought I would be doing 15 years ago, before I moved to Knoxville and changed my whole life. I have been teaching fused glass classes for many years, but teaching creative business people, such as photographers, artists and graphic designers about social media is one of my passions. One reason I love sharing my passion for social media is because most artists have a difficult time promoting themselves and the other is because it is a relatively low-cost way to spread the word. And there are lots of ways to incorporate images, which can be so incredibly important when you are an artist. I also love to speak about turning your artistic passion into a successful creative business.

So, I wanted to share over here on my Sassy Glass Studio blog about what is going on over on the Creative Business Learning Center blog. I've created a page to share the presentation and I'm working on a document that will include some additional information and tips that I didn't have time to include in a 60 minute presentation. If you are interested, you can view it here. The Creative Business Mentor Program has also been retooled a bit, and you can check that out here. I'll also be answering some of the questions I am receiving from attendees on the other blog.

I would love to share my passions with your creative group, class or business! Contact me for availability and rates at lisa@kittyfantastic.com.

#ShareTheLove {social media is all about sharing not only about you but others as well}
#BeAwesome

{ON A SIDE NOTE}
Don't miss out on the fun of celebrating National Craft Month in Sassy Style! There are still a few days in March to enjoy the crafty awesomeness! This will be the only time this year that Fused Glass Classes will be discounted!

______________________________________

{Connect with us!}

Find us on Facebook

Pin us on Pinterest

Peep our snaps on Instagram

Thursday, February 6, 2014

Winter Warm Up!

Just when you thought it was warming up for Spring, good ole Punxatawney Phil sees his shadow and foretells six more weeks of Old Man Winter's visit. Sheesh! It's been too cold for me to comfortably work in the glass studio, so I've been focusing on what I consider to be the less creative side of my business. You know, exciting things like marketing, updating the Etsy shop and coloring. I might think they aren't creative, but they really are.

Do you need a winter warm up? I know I do!

Warm up with the Hot Winter Sale going on through February 28, 2014 in the Sassy Glass Studio Etsy shop! Save 20% with coupon code HOTWINTERSALE. Also, check out the all the heart pendants and rings available. Perfect for Valentine's Day!

A few of the heart pendants available in the Etsy shop

So, now that you are all warmed up, here's how I make marketing more creative:

1. Part of my marketing involves Pinterest. If you don't know what Pinterest is, you've probably been hanging out in the ground with Punxatawney Phil. Pinterest is a cool tool for anyone who likes to pretend they know how to cook, thinks they can operate a screwdriver or sewing machine, or dreams about winning the lottery so they can afford a fantastic new wardrobe. Some folks think it is a waste of their time. I don't. It's an easy way for me to find creative inspiration, share my artwork, plan my glass studio redesign, grow my business and plan a garden. {Take a peek at my boards if you are interested!}

2. Another important aspect of my marketing is my Etsy shop. I love doing the Dogwood Arts Festival Market Square Art Fair in April as well as the Market Square Farmers' Market from May to December. Thist means I'm fortunate that I only have a couple of months each year I have to rely on my Etsy shop more than usual to attract potential shoppers and turn them into buyers. Keeping the shop fresh and stocked with new items is very important to me. Nobody wants to visit my shop hoping to find something new only to see the same old stuff. So even if it is really cold out there in the glass studio, I have to suck it up and get out there and create. I usually do this when we have a "heat wave" and it's over 30 degrees. I'm not crazy!

3. Two other ways I market my fused glass art are by using Twitter and Instagram. Twitter is a great way for me to share what I am doing in the glass studio or in my personal life. It's how I let you know more about me. Yes, I am on Facebook, but my page there is more about Sassy Glass Studio and less about me. I use Twitter to give you a glimpse behind the scenes. I use Instagram pretty much the same way. But it's more visual since it is all photos and videos. Instagram is perfect for sharing images of what I just put into the kiln and then again when I take it out.

So, there you go. There are three ways I market my business that allow me to be creative. I get to pin cool stuff over on Pinterest, make my Etsy shop look nice and share photos and video of what I am doing. Take a moment and give me a follow on the social media platform{s} of your choice and see what is going on!

Psst! Here's the latest newsletter! If you would like to subscribe, you can do so in the box on the right.