Winter Warm Up!

Just when you thought it was warming up for Spring, good ole Punxatawney Phil sees his shadow and foretells six more weeks of Old Man Winter's visit. Sheesh! It's been too cold for me to comfortably work in the glass studio, so I've been focusing on what I consider to be the less creative side of my business. You know, exciting things like marketing, updating the Etsy shop and coloring. I might think they aren't creative, but they really are.

Do you need a winter warm up? I know I do!

Warm up with the Hot Winter Sale going on through February 28, 2014 in the Sassy Glass Studio Etsy shop! Save 20% with coupon code HOTWINTERSALE. Also, check out the all the heart pendants and rings available. Perfect for Valentine's Day!

A few of the heart pendants available in the Etsy shop

So, now that you are all warmed up, here's how I make marketing more creative:

1. Part of my marketing involves Pinterest. If you don't know what Pinterest is, you've probably been hanging out in the ground with Punxatawney Phil. Pinterest is a cool tool for anyone who likes to pretend they know how to cook, thinks they can operate a screwdriver or sewing machine, or dreams about winning the lottery so they can afford a fantastic new wardrobe. Some folks think it is a waste of their time. I don't. It's an easy way for me to find creative inspiration, share my artwork, plan my glass studio redesign, grow my business and plan a garden. {Take a peek at my boards if you are interested!}

2. Another important aspect of my marketing is my Etsy shop. I love doing the Dogwood Arts Festival Market Square Art Fair in April as well as the Market Square Farmers' Market from May to December. Thist means I'm fortunate that I only have a couple of months each year I have to rely on my Etsy shop more than usual to attract potential shoppers and turn them into buyers. Keeping the shop fresh and stocked with new items is very important to me. Nobody wants to visit my shop hoping to find something new only to see the same old stuff. So even if it is really cold out there in the glass studio, I have to suck it up and get out there and create. I usually do this when we have a "heat wave" and it's over 30 degrees. I'm not crazy!

3. Two other ways I market my fused glass art are by using Twitter and Instagram. Twitter is a great way for me to share what I am doing in the glass studio or in my personal life. It's how I let you know more about me. Yes, I am on Facebook, but my page there is more about Sassy Glass Studio and less about me. I use Twitter to give you a glimpse behind the scenes. I use Instagram pretty much the same way. But it's more visual since it is all photos and videos. Instagram is perfect for sharing images of what I just put into the kiln and then again when I take it out.

So, there you go. There are three ways I market my business that allow me to be creative. I get to pin cool stuff over on Pinterest, make my Etsy shop look nice and share photos and video of what I am doing. Take a moment and give me a follow on the social media platform{s} of your choice and see what is going on!

Psst! Here's the latest newsletter! If you would like to subscribe, you can do so in the box on the right.

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Got Heart? | Fused glass pendants and rings

It's that time of year gain when shop shelves are filled with hearts, chocolate and suggestions of lacy lingerie. We're jumping on the Valentine's Day bandwagon with a fabulous selection of fused glass pendants and rings featuring hearts in red, pink and black. Yes, even black! Not everyone loves this holiday, so the black is kind of the anti-Valentine's Day choice. Or maybe they just love black.

Here are a few of the items available in the Etsy shop:

Fused glass cocktail ring - red on ivory

Fused glass pendant - red on white

Fused glass pendant - black on white

Fused glass pendant - pink on white

Sassy Glass Studio can also custom create the perfect fused glass gift for that special someone whether it be jewelry, plates, platters, vases, votive holders or coasters. There is something Sassy for everyone!

Visit the Etsy shop to see all of the items currently available.

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{Connect with us!}

Follow us on Twitter

Find us on Facebook

Pin us on Pinterest

Peep our snaps on Instagram

Have a Heart! | It's Valentine's Day

Well, well, well...looks like it's that time of year again when everyone scrambles around trying to find the perfect gift that turns out to be anything but. How about avoiding all the drama this year and giving your loved one something Sassy? Not only do we offer the gift of fused glass goodness, but we have gift certificates for glass classes too. Take a peek at some of the pendants and rings created just for Valentine's Day!

Check the Etsy shop for more fused glass goodness!
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Happy Valentine's Daytona 500!

Sassy Glass Studio has been very busy creating lots of fused glass goodness and even managing to squeeze in teaching a fused glass pendant mini-class the night before Valentine's Day. During the class I asked the students how they would be celebrating Valentine's Day and I received one eye roll and one fit of laughter. That's when I knew I wasn't alone.

Lots of folks don't like all the hype about Valentine's Day and I am one of them. It's never been a holiday I have actively celebrated. My dislike probably stems from the time in high school I received delivery of a dozen long-stemmed red roses while mucking out stalls in the barn. The roses were from a very shy boy in my high school art class and I think I broke his heart. I came across a photo recently from that day taken as I walked out of the barn with the box and it made me realize how stressful and emotionally draining Valentine's Day can be for many of us.  So whether you love Valentine's Day or not, or have someone to celebrate it with or not, I have a suggestion for the perfect way to spend the day. I have dubbed this February 14th, Happy Valentine's Daytona 500. If you don't get it at first repeat it and then you will. It's like one of those before and after puzzles on Wheel of Fortune. Please don't tell me you don't watch Wheel of Fortune!

Yes, it's true. Not only am I not expecting a box of chocolates or a dozen roses tomorrow, I love NASCAR. So instead of having an emotionally draining day, join me and Allan while we kick back with a couple of cold ones, some nacho chips and salsa and watch the Daytona 500!