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Showing posts with label creative business. Show all posts
Showing posts with label creative business. Show all posts
Wednesday, January 4, 2017
Inspire. Empower. Motivate. | Creative Business Coach
You're not alone.
Sometimes when you're a creative person, maybe an artist, photographer, writer or graphic designer, you work alone in your studio or office. Often times getting together with peers in your field or other creative folks can encourage better brainstorming, help perfect designs, or challenge you to try new techniques. But does this really help your creative business become more successful? Probably not.
Few creative activities will help you take your business where you want it to go and you've probably already figured out most creatives don't enjoy all the boring business stuff. For most creatives going into business is just a matter of starting to take jobs or commissions, creating a website or online portfolio, applying to art shows, in short - selling your work. But then you realize there are all these other, less creative, tasks that go along with building a successful business, like taxes, branding, and marketing. Unless you are in the minority of creatives who took business classes in college or worked in the corporate world before ditching your suit for paint brushes, you don't know much about starting and operating a business and that is where I come in. I'm here to let you know you are not alone.
I'm here for you.
Ten years ago I quit my day job at a large corporation and went full-time into the photography business I own with my husband, Allan. It was both the best decision I have ever made and the worst. It was the worst decision because I didn't go into it with a well thought out plan for success, no business plan, no clear picture of what would happen next. But I learned. I learned a lot! It was the best decision because it gave me the opportunity to learn everything about being in business for myself as a creative. Along the way, I discovered that I love to teach and guide other creatives.
For the last few years, I have had the pleasure of serving as the Team Captain for the Knoxville Creative Hands Street Team and through team meetings and events I have met lots of artists and creative folks who would love to quit their day job and make a living doing what they enjoy most: creating. Countless hours have been devoted to answering questions and giving sound advice over cups of coffee and one day it hit me how much I loved sharing my story and showing others how they could have their own successful creative business. It was then that I decided to launch Pink Spark Creative and offer creative business coaching. Together we will determine where you and your creative business need help and we'll create an Action Plan to get you there. I'm the nudge, the push, the spark you need to get to the next level, whatever that looks like for you.
I'm here to help you so you aren't alone.
Click to connect!
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Thursday, February 6, 2014
Winter Warm Up!
Just when you thought it was warming up for Spring, good ole Punxatawney Phil sees his shadow and foretells six more weeks of Old Man Winter's visit. Sheesh! It's been too cold for me to comfortably work in the glass studio, so I've been focusing on what I consider to be the less creative side of my business. You know, exciting things like marketing, updating the Etsy shop and coloring. I might think they aren't creative, but they really are.
Do you need a winter warm up? I know I do!
Warm up with the Hot Winter Sale going on through February 28, 2014 in the Sassy Glass Studio Etsy shop! Save 20% with coupon code HOTWINTERSALE. Also, check out the all the heart pendants and rings available. Perfect for Valentine's Day!
So, now that you are all warmed up, here's how I make marketing more creative:
1. Part of my marketing involves Pinterest. If you don't know what Pinterest is, you've probably been hanging out in the ground with Punxatawney Phil. Pinterest is a cool tool for anyone who likes to pretend they know how to cook, thinks they can operate a screwdriver or sewing machine, or dreams about winning the lottery so they can afford a fantastic new wardrobe. Some folks think it is a waste of their time. I don't. It's an easy way for me to find creative inspiration, share my artwork, plan my glass studio redesign, grow my business and plan a garden. {Take a peek at my boards if you are interested!}
2. Another important aspect of my marketing is my Etsy shop. I love doing the Dogwood Arts Festival Market Square Art Fair in April as well as the Market Square Farmers' Market from May to December. Thist means I'm fortunate that I only have a couple of months each year I have to rely on my Etsy shop more than usual to attract potential shoppers and turn them into buyers. Keeping the shop fresh and stocked with new items is very important to me. Nobody wants to visit my shop hoping to find something new only to see the same old stuff. So even if it is really cold out there in the glass studio, I have to suck it up and get out there and create. I usually do this when we have a "heat wave" and it's over 30 degrees. I'm not crazy!
3. Two other ways I market my fused glass art are by using Twitter and Instagram. Twitter is a great way for me to share what I am doing in the glass studio or in my personal life. It's how I let you know more about me. Yes, I am on Facebook, but my page there is more about Sassy Glass Studio and less about me. I use Twitter to give you a glimpse behind the scenes. I use Instagram pretty much the same way. But it's more visual since it is all photos and videos. Instagram is perfect for sharing images of what I just put into the kiln and then again when I take it out.
So, there you go. There are three ways I market my business that allow me to be creative. I get to pin cool stuff over on Pinterest, make my Etsy shop look nice and share photos and video of what I am doing. Take a moment and give me a follow on the social media platform{s} of your choice and see what is going on!
Psst! Here's the latest newsletter! If you would like to subscribe, you can do so in the box on the right.
Do you need a winter warm up? I know I do!
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| A few of the heart pendants available in the Etsy shop |
So, now that you are all warmed up, here's how I make marketing more creative:
1. Part of my marketing involves Pinterest. If you don't know what Pinterest is, you've probably been hanging out in the ground with Punxatawney Phil. Pinterest is a cool tool for anyone who likes to pretend they know how to cook, thinks they can operate a screwdriver or sewing machine, or dreams about winning the lottery so they can afford a fantastic new wardrobe. Some folks think it is a waste of their time. I don't. It's an easy way for me to find creative inspiration, share my artwork, plan my glass studio redesign, grow my business and plan a garden. {Take a peek at my boards if you are interested!}
2. Another important aspect of my marketing is my Etsy shop. I love doing the Dogwood Arts Festival Market Square Art Fair in April as well as the Market Square Farmers' Market from May to December. Thist means I'm fortunate that I only have a couple of months each year I have to rely on my Etsy shop more than usual to attract potential shoppers and turn them into buyers. Keeping the shop fresh and stocked with new items is very important to me. Nobody wants to visit my shop hoping to find something new only to see the same old stuff. So even if it is really cold out there in the glass studio, I have to suck it up and get out there and create. I usually do this when we have a "heat wave" and it's over 30 degrees. I'm not crazy!
3. Two other ways I market my fused glass art are by using Twitter and Instagram. Twitter is a great way for me to share what I am doing in the glass studio or in my personal life. It's how I let you know more about me. Yes, I am on Facebook, but my page there is more about Sassy Glass Studio and less about me. I use Twitter to give you a glimpse behind the scenes. I use Instagram pretty much the same way. But it's more visual since it is all photos and videos. Instagram is perfect for sharing images of what I just put into the kiln and then again when I take it out.
So, there you go. There are three ways I market my business that allow me to be creative. I get to pin cool stuff over on Pinterest, make my Etsy shop look nice and share photos and video of what I am doing. Take a moment and give me a follow on the social media platform{s} of your choice and see what is going on!
Psst! Here's the latest newsletter! If you would like to subscribe, you can do so in the box on the right.
______________________________________
{Connect with us!}
Follow us on Twitter
Find us on Facebook
Pin us on Pinterest
Peep our snaps on Instagram
Wednesday, January 29, 2014
It's a Sassy New Year! {part 3}
Today it is bitterly cold in Knoxville, TN and I am working from the warmth and comfort of my little old house. When it is this cold it is pretty much impossible to work in the glass studio. It's a misconception that it is warm in my studio because I use a kiln to fire my glass, but most of the time I am not even in the studio when the kiln is on. Plus there isn't any heat out there, just a radiator space heater that, in all honesty, doesn't really warm the space. So, I'm thankful to be sitting in the house with my dog by my side, Netflix playing on my phone and my coloring book and gel pens making for me to take advantage of them. The coloring book is all part of my plan to be more creative as I mentioned in my first blog post of 2014.
Last week I shared my plans for being more active and social and this week is the third and last post of my 2014 goals: being more productive and awesome. I've been spending quite a bit of, shall I say, unproductive time trying to figure out ways to be more productive and what I have discovered is that I just need to stop thinking about doing and just do. So far this year I have completed several tasks that I have been "planning to do" and have several in the works. Most of my projects involve the glass studio and business, but some are for the photography business and the rest are related to my house. This old house needs a lot of attention!
glass studio redesign and how to improve the appearance and functionality of my art show booth on Pinterest. This is the first step. The next step will be to, you guessed it, just do it. Take a look at these two boards and let me know if you have any suggestions. I would love some feedback!
My plans for being more awesome are not as easy to define, but mainly focus on teaching more fused glass classes and sharing of my creative business experience through my Creative Business Learning Center mentor program and workshops. I also want to find more opportunities to speak to creative business owners and entrepreneurs. Let me know if you can connect me with any creative business owners/entrepreneurs who could use my assistance. Stay tuned for more posts related to being more awesome and let me know how I can help you become more awesome!
By the way, I will be speaking the creative biz owners about Social Media at Arts & Cultural Alliance on February 12th! Come learn and grow!
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| Working in my fabulous new coloring book! |
glass studio redesign and how to improve the appearance and functionality of my art show booth on Pinterest. This is the first step. The next step will be to, you guessed it, just do it. Take a look at these two boards and let me know if you have any suggestions. I would love some feedback!
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| Fused glass class students working on their projects |
By the way, I will be speaking the creative biz owners about Social Media at Arts & Cultural Alliance on February 12th! Come learn and grow!
Stay tuned for more information about upcoming events, classes, workshops, videos and behind-the-scenes goodies!
_______________________________
{Connect with us!}
Follow us on Twitter
Find us on Facebook
Pin us on Pinterest
Peep our snaps on Instagram
Friday, January 24, 2014
It's a Sassy New Year! {part 2}
To me, this means spending more time doing physical activities I love like working out, bicycling, and taking hikes, as well as the activities I don't like such as working out really hard and getting better at riding my mountain bike in terrain that makes me a pretty much scared to death. I've decided that I'm not getting any younger and I need to do these things now before it is too late! Even if they scare me.
And I will be more social. {Maybe I will even be more social while doing things that scare me!} And I'm not talking about meeting friends for beers, dinner and a movie. Being more social is important to my business and to my sanity. So, for me, being more social will include spending more time with other creative business owners, preferably with coffee, sharing about our businesses and creating ways to grow our businesses. Although I operate my photography business with my husband, that is not the same social environment as working in a business with several other people. I like to talk with other people and learn about them and what they do. And I already know my husband. At least I think I do. I also want to meet more people in my community and around the world. Increasing my social footprint, so to speak. I love meeting people in person, but some of my socializing may be on-line through the use of social media, podcasts, webinars and meetings/conventions.
Connect with me if you are in the Knoxville area and want to go for a bicycle ride! I love to ride the greenways on my pink cruiser if that appeals to you more than mountain biking. And if you want to meet for a coffee, give me a jingle! Check back next week for my next post sharing my 2014 plans for being more productive and awesome.
Here's to a Sassy New Year! 2014 is going to be awesome! Stay tuned for more information about upcoming events, classes, workshops, videos and behind-the-scenes goodies!
_______________________________
{Connect with us!}
Follow us on Twitter
Find us on Facebook
Pin us on Pinterest
Peep our snaps on Instagram
Thursday, January 9, 2014
It's a Sassy New Year!
Be more creative!
Be more active!
Be more social!
Be more productive!
Be more awesome!
Those were my objectives for 2012. And they are my objectives for 2013 too! I'm excited to embrace my objectives in some different ways this year!
On creativity...
My husband, Allan, and I spent Christmas in Colorado with our two young nieces who create a lot of art seated around their craft table coloring, painting, cutting and pasting.
Each morning, I would join them at the table to work on a 'project'. I forgot how much fun coloring can be! Sometimes in the afternoon we'd work on something different, like painting and loom potholders. The girls assured me I did a good job.
Here are a couple of my favorites!
I'll be sharing more about my other objectives over the next few weeks! Let me know how you get your creative juices flowing. I'm always looking for new and fresh ideas!
Here's to a Sassy New Year! 2014 is going to be awesome! Stay tuned for more information about upcoming events, classes, workshops, videos and behind-the-scenes goodies!
_______________________________
{Connect with us!}
Follow us on Twitter
Find us on Facebook
Pin us on Pinterest
Peep our snaps on Instagram
Thursday, December 19, 2013
The end of another year. Oh... and Merry Christmas and Happy New Year!
There are less than 5 days until Christmas as I write this. How did that happen!?
Don't get me wrong. I love creating fused glass goodness and I love everything about being a small, creative business owner, but the end of the year always kind of gets me down. Even over at my photography business, ALM Photo. It's kind of like the crash you experience after a sugar rush. Everything is all go-go-go and then it just stops. For about two weeks. While everyone takes their holiday vacation. And then it gets rolling again. The end of the year means Christmas is upon us and that is awesome because it means most folks are in a really good mood and are having a great time shopping for loved ones. It also means I get to share my fused glass goodness with shoppers both in my Etsy shop on-line and in person. I really love the in-person interaction.
This weekend is the last Market Square Holiday Market in Downtown Knoxville and I am really looking forward to seeing lots of my friends, helping shoppers choose the right gifts, doing my own shopping with my fellow vendors and just enjoying the hustle and bustle of this wonderful outdoor market. If you live in the Knoxville area and have never been to the Market Square Farmers' Market or Holiday Market, you need to put it on your list of things to do in 2014. It's amazing! And you are supporting local, small, handmade, handcrafted, homegrown and home-cooked businesses which is a fantastic and we love you for it!
So, back to the end of the year always kind of getting me down. I'm sitting here at my desk in my ALM Photo studio|office filling in my 2014 calendar with photo shoots and deadlines already looming for next year. It's looking like another crazy busy year, and I am totally fine with that. There's nothing like taking a few days off and getting right back into the swing of creating. And I mean right back into the swing. We're shooting the festivities for Gatlinburg, TN on New Year's Eve! Woo hoo!
So, if you're looking for something to do on Saturday, drop by the Holiday Market and say hello, but if you're already eyeball deep in the awesomeness of Christmas, I'm sending you a hug and invite you to join me on the amazing journey that will be 2014. I've got lots of cool stuff on tap, both personally and professionally and I'm going to do a better job of sharing all that here on the blog. Stay tuned!
If the end of the year is getting you down, just remember that the holidays will be over soon and you'l be right back to the hustle. {That didn't help, did it?} Well, just enjoy whatever life tosses your way. I know I will be!
Wishing you a very Sassy Merry Christmas and Happy New Year,
XOXOXO
Lisa
Follow me on Twitter
Peep my pins on Pinterest
See my snaps on Instagram
Find me on Facebook
The end of a year always kind of gets me down. Maybe it's because the end of the year brings with it the rush of holiday shopping. Maybe it's because it means that I didn't get to some of the things on my to-do list. Maybe it's because it means I have to start over and build the momentum for another awesome year. Maybe it's just because I am exhausted from long days, no time off and a hectic schedule both in and out of the studio that would make Santa Claus cringe.
Don't get me wrong. I love creating fused glass goodness and I love everything about being a small, creative business owner, but the end of the year always kind of gets me down. Even over at my photography business, ALM Photo. It's kind of like the crash you experience after a sugar rush. Everything is all go-go-go and then it just stops. For about two weeks. While everyone takes their holiday vacation. And then it gets rolling again. The end of the year means Christmas is upon us and that is awesome because it means most folks are in a really good mood and are having a great time shopping for loved ones. It also means I get to share my fused glass goodness with shoppers both in my Etsy shop on-line and in person. I really love the in-person interaction.
This weekend is the last Market Square Holiday Market in Downtown Knoxville and I am really looking forward to seeing lots of my friends, helping shoppers choose the right gifts, doing my own shopping with my fellow vendors and just enjoying the hustle and bustle of this wonderful outdoor market. If you live in the Knoxville area and have never been to the Market Square Farmers' Market or Holiday Market, you need to put it on your list of things to do in 2014. It's amazing! And you are supporting local, small, handmade, handcrafted, homegrown and home-cooked businesses which is a fantastic and we love you for it!
So, back to the end of the year always kind of getting me down. I'm sitting here at my desk in my ALM Photo studio|office filling in my 2014 calendar with photo shoots and deadlines already looming for next year. It's looking like another crazy busy year, and I am totally fine with that. There's nothing like taking a few days off and getting right back into the swing of creating. And I mean right back into the swing. We're shooting the festivities for Gatlinburg, TN on New Year's Eve! Woo hoo!
So, if you're looking for something to do on Saturday, drop by the Holiday Market and say hello, but if you're already eyeball deep in the awesomeness of Christmas, I'm sending you a hug and invite you to join me on the amazing journey that will be 2014. I've got lots of cool stuff on tap, both personally and professionally and I'm going to do a better job of sharing all that here on the blog. Stay tuned!
If the end of the year is getting you down, just remember that the holidays will be over soon and you'l be right back to the hustle. {That didn't help, did it?} Well, just enjoy whatever life tosses your way. I know I will be!
Wishing you a very Sassy Merry Christmas and Happy New Year,
XOXOXO
Lisa
Follow me on Twitter
Peep my pins on Pinterest
See my snaps on Instagram
Find me on Facebook
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